There was a person who called sillymann.
He is a scientist, humanistic scholar, creator and marketer at the same time.
However, he had other reason to call “An interesting man”.
He is thinking that he could change the world with his curious, silly, funny and incredible idea.
He is not calling himself as “genius” but he is interested in “genius idea”.
Then, he made decision no material could be better than silicone to make this idea to be real in the world and do it someday.
He chose to listen what people thinking rather than researching the trend of products and customer what normally company does.
He chose the idea of even one man to design creative one.
A man’s thinking could be more important than hundreds of researching.
Is any marketers could think these simple and dramatic idea?
“I’m silly. So I have ‘COURAGE’ to do anything!”
This is the reason why people start to call him as “sillymann”.
The 1st dramatic ideal space is kitchen.
We could expect dramatic sillymann’s product because it will change the ideas of kitchen.
Now, kitchen is going to be curious play space not just working space.
He believes silicone can change our life style.
Be silly! Play silicone!